It is now a year (more or less) since Property Industry Eye burst upon the property scene and I for one can’t imagine things without them now.
It is a part of my morning routine, getting my (completely free) email with links to ‘hot off the press’ property news stories, checking through the list, reading the ones I find interesting and then tweeting them out.
It keeps me up to date and it is comforting to know that Eye is completely independent, so I can trust the stories to be unbiased.
Property Industry Eye was born not long after respected (and award winning) property journalist Ros Renshaw left Landlord / Letting Industry Today.
Businessman and property commentator Nick Salmon then suggested to her that there was a gap in the market for a ‘real news’ property industry website and suggested that they team up. Ros decided to go for it, they brought John Brassington on board and the site then launched within three months.
Since then there has been a dramatic rise in readership – vindicating Nick’s view that there is a strong demand for factual property news reporting.
Eye can be trusted because
- It is privately owned and truly independent
- No advertiser can influence EYE’s editorial coverage and
- The editorial cannot be bought
The site is funded by its advertising, and with the rapidly increasing reach of the readership this is very effective – as I can testify as Eye sponsorship helped us sell out our two Landlord Law Conferences.
I asked Nick for some statistics regarding the site and this is what he sent:
- 14,000 pageviews a day
- The daily newsletter is sent to some 16,000 recipients
- The average time on-page is well over two and a half minutes – an indicator of reader engagement, and
- ‘Hot’ stories regularly achieve over 5,000 reads and can top 100 comments.
Eye has also just been listed as No 7 in a list of top property blogs by Cison (Landlord Law Blog is No 5)
A recent development on Eye is the stable of top contributors, including Vanessa Warwick of Property Tribes and legal expert David Smith of solicitors Anthony Gold (who also trains for Easy Law Training).
I understand that this is to be developed further. They are also refining their site design and are determined to be the No 1 site for property related news.
I think Eye should be congratulated for coming so far in just one year and I for one will continue to be a subscriber and admirer of their service.
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