One of my favourite songs by American singer songwriter Suzanne Vega is Gypsy
And we’ll blow away forever soon
And go on to different lands
And please do not ever look for me
But with me you will stay
And you will hear yourself in song
Blowing by one day
I always loved that image of walking down a busy road and suddenly hearing yourself float by in sound, perhaps from a cafe, perhaps from a radio carried by someone on the street, none of them realising …
Well in a sense it is going to happen to me now – not alas a romantic song from a former lover (I wish), but something a bit more prosaic. Yes, we have invested in a radio campaign!
Ever the optimist, I have decided that the current hard times should be a good opportunity for us, as our service is aimed at people wanting to save money. All that is necessary is for them to find out about us … Hence the radio ad.
Let me know if you hear it.